Travel and experiences
Tours, activities, attractions and the distribution behind them.
Track record Flextrip, Redeam and Arival.
Alex Kremer · Entity Lab · New York
I'm Alex. I build companies in travel, music and live events, and help other teams build theirs.
Serial entrepreneur with four exits. These days I advise travel and entertainment companies on AI, distribution and new ventures, and invest in founders building in the markets I know best.
01 · Consulting
Need an operator's read on a travel decision?
I work with travel tech platforms, hospitality groups, venture studios and investors. Some engagements are a scoped project with a clear finish line. Others are monthly advisory for the long haul.
AI transformation
Figure out which AI projects are worth funding in travel and hospitality, then get them live.
Distribution and channels
Connectivity, reseller strategy and channel economics for experiences and travel tech. I cofounded Flextrip and Redeam to solve exactly this.
Venture validation
Pressure test a new venture, or a startup you plan to back or buy, before you commit.
Fractional leadership
Product and strategy leadership for a set stretch, with a clear scope and an end date.
Selected clients
DataArt
AI transformation for the Travel and Hospitality practice
Vantora
Evaluated and validated airline and hospitality startups
Gray Line Worldwide
Helped implement its channel sales strategy
I've raised venture rounds, exited companies and shut down the ones that didn't work. I bring all of it to the teams I work with.
02 · Track record
What I've built
I started in music. I cofounded FanAxis, which brought digital fan engagement to major label artists and grew to $35M ARR before it was acquired.
Most of my work since has been in travel. Flextrip built one of the first B2B networks for selling tours and activities. Redeam raised $20M to connect attractions with the resellers who sell their tickets, with clients like Disney. Arival became the experiences industry's leading conference and research company.
Not everything worked out. Some companies never found their market, and I shut them down. I'm as open about those as I am about the exits.
Today I'm a partner at Slapback, which gives musicians honest feedback before they release, and a cofounder of Directoury, which helps experiences operators pick the right software.
- Slapback(opens in a new tab)
- Partner, 2025 to nowInstant AI analysis paired with real human feedback, so musicians know how a track lands before they release it.
- Current
- Directoury(opens in a new tab)
- Cofounder, 2025 to nowHelps experiences operators find the best software stack to run their business.
- Current
- Circus
- CEO, 2021 to 2024Venture backed. Measured employee engagement and sentiment without surveys.
- Wound down
- Arival(opens in a new tab)
- Cofounder, 2016Led technology and event production at launch. Now the event and research authority for travel's $260B experiences market.
- Current
- Redeam
- Cofounder and VP Product, 2015 to 2019Channel management for experiences, with clients like Disney. Raised $20M from Thayer Ventures, Vertical Venture Partners and JetBlue Technology Ventures, and won three awards at the Phocuswright Travel Innovation Summit. Acquired by Travel Curious in 2025.
- Acquired
- Flextrip
- CofounderOne of the first B2B distribution networks for tours and activities. Went through Techstars Boulder in 2011. Acquired by Nor1, where I led partnerships and then advised until Oracle bought the company.
- Acquired
- Cruvee
- CofounderBusiness intelligence for the wine industry. Acquired by Vintank.
- Acquired
- FanAxis
- CofounderDigital fan engagement for major label artists. Grew to $35M ARR before it was acquired.
- Acquired
On stage at
Phocuswright
ITB
World Travel Market
WebInTravel
Arival
Las Vegas, Orlando, Berlin, Bangkok and online, 2017 to 2021
Recognition
Phocuswright Travel Innovation Summit
Redeam won the Award for Travel Innovation (Startup Category), the General Catalyst Award for Travel Innovation and the People's Choice Award
Future Travel Experience Global
Redeam won the 2018 Startup Competition, run with JetBlue Technology Ventures
Techstars Boulder
Flextrip, class of 2011
03 · Investing
I also back founders in these markets
I invest at preseed and seed, with my own capital and a syndicate when a round needs more. I've sat on the founder side of the table enough times to know what helps: introductions to distribution partners, hands on product help and support on the next raise.
Northbound · final mix1:10 / 3:05
Music and creators
Tools that help artists make, release and earn.
Track record FanAxis and Slapback.
Sold out
Stage
Live events and entertainment
Ticketing, venues, festivals and the software behind them.
Track record I led event production when we started Arival.
Find a Saturday slot for a 12 person food tour
Open slots
Sat 10:30 · 12 openSat 15:00 · 14 open
Vertical AI
AI native software built for one of these industries.
Now AI transformation work with DataArt's travel practice.
How pitching works
Pitch a startup01 · Check in
Send five fields
Name, email, company, one line on what you're building, and a deck link if you have one.
02 · Boarding
Hear back within a week
I read every pitch myself. Every founder gets a yes or no.
03 · Departure
Talk it through
If it's a fit, we get on a call and you get a clear decision on the check and how I'll help.
04 · FAQ
Questions people ask
How do consulting engagements work?
A scoped project for a defined problem, or monthly advisory for ongoing work. We agree on scope before anything starts.
Who do you consult for?
Travel tech platforms, airlines and hospitality groups, venture studios, and investors doing diligence on travel and experiences deals.
What stage do you invest in?
Preseed and seed, in travel and experiences, music and creators, live events, and AI built for them.
How much do you invest?
It depends on the round. I invest my own capital, with a syndicate alongside when the round needs more.
Do you lead rounds?
Sometimes. I'll lead the earliest rounds when the fit is strong.
Will I hear back on a pitch?
Yes. Every founder gets a yes or no within a week.
Do I need a deck?
A link helps. A clear one line pitch is enough to start.
NOW BOARDING
Say hi
Tell me what you're working on. Pick Consulting if you could use a hand, or pitch me your company. I read everything myself, and every pitch gets a yes or no within a week.